Why is Darryl “The Dominator” in your inbox? You open your email (granted perhaps earlier in the morning than you should have) and you see it: The reminder to start preparing for the annual corporate meeting. Your stomach drops. Is it already that time again? Let’s face it, meetings are an important opportunity to make sure everyone’s on the same page.
Today I’m actually going to share a book review. It’s a little book about penguins with some big ideas on what it takes to succeed in business. Because here’s something you and I both know all-too-well: success ain’t just a onetime thing. Making it in business is a process that takes tremendous grit. And it all boils down to how we respond to this one thing: change.
What does it look like when your business is overly-dependent on one type of customer? Trouble waiting to happen. The total opposite of having an asset! There are 3 types of over-dependence on customers: The size of the customer, too big or too small.
I’m tired of going in circles and I know you are too. They say insanity is doing the same thing over and over again and expecting different results. And for those of us who have ever been in a rut or two—and we all have, no shame in that!—there’s a point where you truly start to go insane. That rut doesn’t just pop out of nowhere, my friend.
I’m a bit of an addict and it gets me in trouble sometimes. I’m a counter-intuitive marketing-techniques addict. If you’ve been around long enough, you know about my passion for Big Zigs, unique marketing angles that makes you dramatically stand out from your competition.