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How to standardize the "art" of what you do

November 30, 2017

When was the last time you took your kids to McDonald's, KFC or grabbed a latte at a Starbucks? Ever noticed that regardless which branch you visited in any location in the world, the service, product and experience is virtually the same? Franchises are masters of standardization. But here’s... Read More

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I don’t usually do this. I don’t usually share very personal stories. But this past month my daughter got married and something happened at that wedding that left a tremendous impact on me. If you're open, it can do the same for you. Today I’m won’t share any 5 take-aways or downloadable reports or checklists.

Do you feel like millennials just don’t get it? You’re doing all of the “right things”- publicly recognizing their success, giving away free food, providing more meaningful work, giving more and faster feedback. But it’s kind of falling flat. They’re still not the responsible, hard-workers you and your colleagues were and are.

I have a serious question for you. It might make you squirm a little, but I’ve seen too many people make too many big mistakes to not ask you this question. It’s a question that many entrepreneurs are too afraid to ask themselves or answer honestly. But it's perhaps the single most important question if you’re looking to thrive personally and professionally.

How much are you willing to share? I mean really share. Real information. Financials. You may have heard this term in passing, “open the kimono” (business jargon for sharing the inner workings of a company), but when was the last time you stopped and actually thought about doing it yourself?

I'm going to make a bet. You’ve done your homework. You’ve paid your dues and attended Marketing 101 (or something of that nature). You have a decent understanding of your ideal prospect, your Hungry Fish.

As a marketing guy, I'm always on the lookout for cool marketing ideas and ads I can use or pass along to my clients for them to use.I recently stumbled across one that you've got to check out!Click on the image below to see it for yourself and then I got a few questions to ask you afterwards. Go ahead, watch the 30-second video. Then come back. I'll wait.Okay, you watched it? Great.Quick quiz:1. What kind......

Everyone wants to create "touch points," a favorite buzzword for marketers. A touch point is that intersection between your business and your customer where you interact and communicate something -- hopefully, something of value. Glance over this diagram:While each "touch point" offers value, they miss the emotional power and tactile experience of the five senses: Sight. Sound.......

I was wrong! I take it all back!

6 people who refused to fail, and their incredible stories

Rahamim Melamed-Cohen, Ph.D. continues to inspire and motivate me to this day even though he can do nothing more than think and blink his eyes. To me and countless others, he's a living miracle. I'm pictured here seated to the left of Dr. Cohen along with his wife, Elisheva, and his Adobe Illustrator tutor from the Betzalel Academy of Art.Want to be truly rich?Just a few days ago, my family got a rare......