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7 Things You Don't Know About Your Customers, But Should

September 28, 2017

I'm going to make a bet. You’ve done your homework. You’ve paid your dues and attended Marketing 101 (or something of that nature). You have a decent understanding of your ideal prospect, your Hungry Fish. You roughly know their age, income level, position in their organization, role in the... Read More

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Our Blog

September 20, 2017

Recorded among business urban legends and folklore are stories about true leaders. Sometimes, their stories are so outlandish they seem unreal. But these people did exist, and changed the world of business.  Meet Robert LeRoy Ripley, aka the best Big Zigger of all time. [What’s a Big Zig?

What’s your definition of stress? I’ll tell you mine: “when perceived demand exceeds capacity”. Pay attention to the word “perceived.” You’ll soon see why. Conventional wisdom says, “Less stress equals happiness, and more stress equals pain”. We’re conditioned to steer clear of the stress bogeyman. And it’s not for nothing.

August 16, 2017

Remember the scene when Spider Man fought a mad scientist who had transformed into a creepy reptile-like monster? In one frame, the scientist was lauded for his groundbreaking achievements, and in the next, he became a two-story monster with 6 legs and pincer claws.

August 03, 2017

Just a few weeks ago I was in Denver, Colorado facilitating a Turning Point for a client. I needed a printer for the 2-day event so the client could fly home with a clear documentation of the process, wins and next steps. Off I drove to Walmart. As I was perusing the printers, the sales guy told me a little secret.

Oprah Winfrey was fired from her job as a news anchor and was told she was “unfit for television.” Walt Disney’s newspaper editor told him he “lacked imagination and had no good ideas” as he fired him. Michael Jordan was kicked off his high school basketball team. Abraham Lincoln pretty much takes the cake.

As a marketing guy, I'm always on the lookout for cool marketing ideas and ads I can use or pass along to my clients for them to use.I recently stumbled across one that you've got to check out!Click on the image below to see it for yourself and then I got a few questions to ask you afterwards. Go ahead, watch the 30-second video. Then come back. I'll wait.Okay, you watched it? Great.Quick quiz:1. What kind......

Everyone wants to create "touch points," a favorite buzzword for marketers. A touch point is that intersection between your business and your customer where you interact and communicate something -- hopefully, something of value. Glance over this diagram:While each "touch point" offers value, they miss the emotional power and tactile experience of the five senses: Sight. Sound.......

I was wrong! I take it all back!

6 people who refused to fail, and their incredible stories

Rahamim Melamed-Cohen, Ph.D. continues to inspire and motivate me to this day even though he can do nothing more than think and blink his eyes. To me and countless others, he's a living miracle. I'm pictured here seated to the left of Dr. Cohen along with his wife, Elisheva, and his Adobe Illustrator tutor from the Betzalel Academy of Art.Want to be truly rich?Just a few days ago, my family got a rare......