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Marketing

This is the second part of our two-part email this week. (You can read Part 1 here.) Get ready to take immediate steps towards a better ROI on your marketing...  In Part 1 of this email, I taught you:         • How to find your Hungry Fish - the prospects who want you to solve their problem for them.

Quick note… this week’s blog is a two-part post. You’re only getting the first part now so that you can take action immediately!   I want to tell you a story about our client Mike Levitan.   He applied one Brand Launcher strategy and literally tripled his business in 12 months.  But here’s the crazy thing, he’s really smart and tried everything else for 14 years.

Pop quiz. Who were Johnny and the Moondogs? I'll give you a hint. They performed Yellow Submarine, A Day in the Life, Blackbird and Strawberry Fields Forever. Got it? The Beatles. Ok, I'll admit, that was a bit of a trick question. Read on. In the late 1950's John Lennon and his band, Johnny and the Moondogs, were having a tough go.

"A rattlesnake once bit him and after 5 days of excruciating pain, the rattlesnake died. He can speak Russian... in French. In museums he's allowed to touch the art. Bigfoot tries to get pictures of him. He once ran a marathon because it was on the way. He gave his father "The Talk." He lives vicariously through himself." He is The Most Interesting Man in the World.

Chances are that you've seen it. After all, it's statistically one of the most viral online ads of all time. It's generated over 114 million views on Youtube so far.1 Check it out: Click the image below to watch   Dove soap had a huge problem. It was a boring commodity and their marketing was failing to really grow their sales until this one big idea.

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