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Where Have I Been?
Where Have I Been?
I'm back to answer one of the main questions I've been asked for the past several months.
Where exactly have you, Jon Goldman, been?
You probably know how much I focus on regularly sharing and teaching, so where exactly did my blog go?
Many of my friends asked me if I took them off the list.
The truth is, you haven't heard from me for some time because I decided it was time to take my own advice.
Brand Launcher is all about helping leaders be more successful. One area often neglected is the personal life of the CEO. If you think about it, "so goes the leader, so goes the company."
You know I’m really into what we at Brand Launcher do for our clients. I am massively passionate about it. That sense of passion and responsibility that drives our business and our clients businesses actually kept me from doing one thing - slowing down. With all the growth, I had to reassess where we are and where we are going.
I frequently witness this phenomenon with our clients. I can’t believe I didn’t see it in myself. For our clients we have a "life-regaining" program. If you’re married then you know the saying, "happy wife, happy life.” The same thing is true in business, "happy CEO, happy business." This is because the captain of an aircraft has to put on his own oxygen mask first before he can take care of the rest of the people onboard.
A successful, happy CEO gives the business a great ROI. And Brand Launcher is no different. So I took my own advice and took some time to slow down, learn from our last 10 years and retool my personal life. My wife and I just celebrated our 25th year wedding anniversary. We did some traveling, settled the kids into new schools, bought a new home, and I recharged my batteries.
During this time I realized that Brand Launcher itself needed to slow down to speed up. I proactively decided to put some external activities temporarily on hold to analyze and improve our core business.
**** To read more about how slowing down to speed up will help you and your company, CLICK HERE****
Well, what did we actually do?
My first step was conducting a massive research project in honor of Brand Launcher's 10-year anniversary. My team and I reviewed over 10 years of real world client histories. Case studies in which we helped leaders become freer, grow their businesses and become more profitable.
This was an awesome process!
We'll soon roll out these eye opening findings. You, as a subscriber to my blog, will get early access to the material before it is released to the public.
To do a real deep dive we held a “Mentor Bash”. We flew all of our business mentors in from across the country for a 3-day event near our headquarters in Baltimore, Maryland. It was amazing because we have, in my humble opinion, one of the best teams on the planet.
This event was about more than just learning from me. I brought them all under one roof because we wanted to learn from each other. We have hundreds of "living laboratories" all over the country where mentors and clients are constantly discovering new insights.
However, what one mentor and client learned in North Carolina was not normally shared with another mentor and client in California. The real goal of the event was to learn, teach, and cross-pollinate. I wanted our mentors to share their successes and failures. What consistently worked and what didn't.
We took the time to ask "why?" We discovered that there are unrecognized principles of business growth that are transferable and scalable. This was humbling because we thought we were really smart and experienced. But when we checked our egos at the door and dug in we discovered new insights that we couldn’t have planned for. We all went home educated, re-energized, and of course, well fed.
During our time together, we rigorously applied the principles of feedback and debriefing with our team. Most people focus their energies before and during an event. However, by asking "why" right after each phase of the engagement or event, we uncovered hidden gems.
One thing particularly fascinated me during our research of observing the 10 years of the evolution of Brand Launcher. The company was born when I sold out of our promotional products business, Goldman Promotions. We were the 27th largest promotional products company in America and quite frankly, we were really good at marketing and promotions. Although business growth and personal development were always part of what we did, Brand Launcher naturally had on a strong focus on marketing.
However, as we grew and responded to the needs of our clients, we found that they needed a more holistic approach to business health. To accomplish this, we shifted our emphasis from sales and marketing to incorporating all elements of business growth and well-being. Brand Launcher in its essence is a "Growth Engine." So, in the future, we will be incorporating more "Growth" into our brand. (Stay tuned)
So, I'm back. The break was worth my time. I am hopeful that the break will be good for you too because I took the time to slow down to speed up. I learned a lot and can't wait to start sharing our new, real-world insights with you in the future. We have developed a whole new growth program. It is currently being published.
I look forward to empowering you and your company to actualize your greatest potential and make more money by doing it.
**** CLICK HERE to take our 2 minute business assessment to get a quick start on uncovering your potential****
Get ready to party with us as we celebrate Brand Launcher's 10th year anniversary.
In the meantime, shoot me an email at email@example.com to check in or call me at 410-235-7070. I would love to connect and hear from you.
Taking you from where you are to where you want to be,