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ONE question you MUST be able to answer

ONE question you MUST be able to answer

July 09, 2009

I know you're busy so I'm going to keep this brief. I say that because I want to make sure you take a moment to read this because it just may be the most important thing you read today, tomorrow or even I dare say this year ' And I've added a special offer at the end of this post.

I'm working with several clients right now on their marketing and there's ONE question that's got them stuck.

(Drum roll) Here's the BIG question you must be able to answer

Jon Goldman

What's the BIGGEST FEAR among your hungry fish? To put it another way: What do your hungry fish fear so much that's stopping them from spending money with you? What's keeping your hungry fish up at nights?

You should be able to answer those question so confidently you can say, 'I'm so sure that's what my hungry fish are scared of because as soon as we began tapping into that emotion in our marketing our sales shot through the roof!'

If you can say that, congratulations! If not, it's time to figure out the answer right away!

There's no time to lose. Many big names companies are tapping into the biggest fear among consumers right now ' fear of losing their job! And companies are increasing sales because they're offering a very powerful risk reversal: Buy the product now and if you lose your job, keep it and you owe us nothing!

Hyundai increased sales 14% since announcing it will continue to make your car payments if you lose your job. Imagine that! A car company increasing sales in a recession while others are filing for bankruptcy!! If you buy a new refrigerator or stove from Sears and lose your job you owe nothing. Virgin Mobile callers can breathe easier knowing that if they lose their job, the wireless phone company will credit their account for up $90 every month for 3 months.

They've taken the risk off the shoulders of their consumers and put it on themselves. Their biggest fear is nullified. It's brilliant! More importantly, it's increasing sales.

So I ask you: What's the BIGGEST FEAR among your hungry fish?

Offer a 10:1 Guarantee?! Are you nuts?

How can you take the risk off the shoulders of your consumers and put it back on yourself? Can you offer a stronger guarantee? Can you offer a stronger promise? For example, I don't know of anyone who offers a 10:1 Guarantee on their consulting.

That's right, in our elite coaching program at Brand Launcher we guarantee our clients will see at least 10-fold return on their investment and if not, they don't pay a cent! What better way to show prospects that their investment will pay off?

A lot of my competitors think I'm nuts but I've never had a client call to say we didn't live up to our promise.

So who's really nuts? I promised to keep it short so find the BIGGEST FEAR among your hungry fish and then offer a Risk Reversal so powerful that your hungry fish will be foolish to pass it up!

Now for my incredible offer 

( This contest has ended. But you can call our office at 800 805-1220 to have your marketing reviewed by a Brand Launcher expert. )

Here's my special offer I promised to tell you about ... If you need help, I'm offering a FREE Launch Marketing Analysis for the next few days. We'll help you turnaround your marketing for absolutely no charge at all. Just go to www.YourBusinessGPS.com/launch to sign up for your FREE analysis.

Hurry before we got so overwhelmed that we have to close the doors on this offer. For now, the doors are still open so be sure to take a moment to sign up and get your FREE, no-obligation Launch Marketing Analysis.

Always taking you from where you are to where you want to go,


Jon Goldman, CEO