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Marketing Hot Sheet

Marketing Hot Sheet

June 24, 2009

How to use business cards as part of your marketing strategy

The lowly business card may be one of the least expensive forms of marketing, but it's slowly being left behind as more businesses embrace the power of the Web. Now what was once considered a marketing cornerstone is being looked at as almost optional.


When paired with other forms of effective small business marketing, your business card can be incredibly effective and give you a ton of bang for your buck. The world's greatest salesman Joe Girard used to throw out his business cards at football games every time his team scored. They simply said his name and 'I like you.'