One of the secrets of a good promotion is to make it interactive. Scratch-offs like this one create what I call 'busy fingers' -- an opportunity for your prospects to grab your promotion, turn it over, see what it's about and then try their luck and win free prizes. The average rate of return is 5% to 20%, but some promotions are as high as 30% - 50%! That beats a 1% rate of return on the average direct mail campaigns any day!
Another way you can make your next promotion interactive is to include a peel-off sticker that must be returned to redeem a free gift. What can you do with your next promotion to create 'busy fingers' that will increase your response rate?