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The biggest mistake Americans make on Thanksgiving

The biggest mistake Americans make on Thanksgiving

November 22, 2011

As we get ready to celebrate Thanksgiving I'd like to propose an idea: Try celebrating Thanksgiving not just one day out of the year, but for 21 straight days.

It's a mistake for us Americans to celebrate Thanksgiving just one day out of the year.
Don't get me wrong. I'm not talking about another scene out of the movie Groundhog Day where we celebrate that same day over and over. Nor am I talking about watching the Macy's Thanksgiving Day parade, eating as much turkey, stuffing and mashed potatoes as humanly possible and relaxing in front of a football game ' although that does sound really good right now ;)

Actually, I'm talking about something quite a bit different that made a HUGE difference in the lives of me and my daughter.

I'll tell you about it'

As Americans we have a wonderful tradition of celebrating one day out of the year when we can be truly grateful for the many blessings we have available to us. It's a time to reflect, say thanks ' and eat A LOT of really great food!

But it's a mistake to just celebrate it one day a year.

What I'd like to propose is that we spend 21 days of saying thanks. I call it 21 Days of Gratitude. It's an opportunity to really appreciate the blessings we have 'not just one day out of the year ' but every day.

A Gratitude Journal like this one is a great way to help you spot all the things that you can be truly thankful for in your life. Try it for 21 days and don't just celebrate Thanksgiving ONE day a year. Rather, try celebrating it for 21 straight days and you'll be amazed at the difference.

Here's how it works. Take just 5 minutes in the evening before you go to sleep and write down what you're thankful for in a Gratitude Journal. (I'll tell you how to get your own Gratitude Journal to help get you started in a moment.) Write whatever comes to mind and don't stop writing for 5 minutes. Just write down whatever comes to mind.

Get in the habit of doing this every evening for 21 days and you'll be amazed at the transformation.

My daughter, Tali, and I did this together (along with thousands of others) and it was an amazing experience. We each kept our own journal and then shared some of our thoughts together.

At first, we found ourselves jotting down the things you would expect we were grateful for ' a house over our heads, food, clothing, money, etc. I found myself being grateful for the things I have. But along the way, we both found ourselves grateful for the ability to give ' to share our good fortune with others. We found ourselves appreciating those closest to us, the strangers we met and the experiences (good and bad) we had that day.

What happened? We began to see the good in others more easily. Our filters changed. We started to recognize the good things in our lives.

As entrepreneurs, problems flow to us. We deal with problems all day. If something isn't working correctly or there's a problem, people come to you. It's easy to get bogged down in a negative way of being. Of all the things you deal with every day, only 20% of them are problems, but you probably spend 80% of your time and effort trying to solve them.

That's why it's so important to get into the habit of spotting the things for which you can be grateful.

What's amazing is that as you start to see the good around you and in others, it brings out the good in you. I found myself complaining less and much more grateful instead.
We have a wonderful tradition in the Jewish religion. In the mornings, just as were waking up and before we get out of bed we express our gratitude for the day. We say a short prayer, 'Grateful I am before you.'

It's a great way to begin the day. In fact, the word Judaism comes from the word Judah, the root of which is Hoodah in Hebrew which literally means, 'gratitude.' And to begin each day grateful for what we have is a wonderful way to get started. It's a way of priming ourselves so we can see the good around us.

And on this day, I'm grateful for living here in America at this time in history. I'm grateful for my family. I'm grateful for the team I work with at Brand Launcher. I'm grateful for all of our wonderful clients. And I'm grateful for you for allowing me to share this time with you today.

Click on the image right now and the first 36 people who respond will get their own Gratitude Journal sent to them courtesy of Brand Launcher.

Let us know what you're grateful for! Begin right now. You can submit your responses anonymously below in the comments field. Let your words inspire others and then check back to see the good others also see around them every day.

Then try keeping a Gratitude Journal and see for yourself what a difference it can make
in your life. I'm giving away journals to first 36 people who respond to help get you started. GO HERE to sign up to get yours and we'll ship one out to you. Just spend 5 minutes a day jotting down whatever comes to mind in your Gratitude Journal for the next 21 days. You'll be amazed at the transformation.

Have a great Thanksgiving and hope you get to have many more to come,


Jon Goldman, President